Tag: content

3 things bloggers need to survive.

Three things bloggers need to survive.This post contains affiliate links and i may earn from them.

I have questions that I need you to answer as honestly as possible. As a blogger do you strive to dish out the best content to your readers? How much time do you spend on your site upgrading it and making it appealing to visitors?  Are you willing to break the bank and invest in your website? After you hit the publish button are you excited and looking forward to happy readers or are you nervous that the post will not really make a mark? As a blogger and entrepreneur, I have been in the game long enough to know that there are certain important aspects that need to be followed for survival and for a profitable journey. I will just mention the three most important things that have proven to be very vital in my blogging journey.

CONTENT

As a blogger strive to have blog content that is unique. Many might think that the only thing that matters in blogging is the content (the words that people read on the screen). Yes, strong, engaging and life changing  content is hugely important,  – but if your blog’s design shouts “unprofessional,”at first glance and your post looks hard to read, then visitors may not even get to the first line or peruse further. Often times, I have visited sites that look overrun by ads: one thing you should know is that it is  not only the blog design that suffers, but the overall visitor’s experience as well. If you add your banner make sure you do it in a way that it does not over shadow or get in the way of you content.

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Banners and links should be  put in such a way that they co-exist with your content instead of being distractions. I do not like cluttered sites and I bet you do not either. You may not know what makes a cluttered site, but your readers and customers know when they are trying to navigate one. I have met with flashing ads that give  headache, loads of links with ambiguous titles, all on one page!. Your audience would sooner go to another writer’s site that make site navigating a good experience and that does not give him a headache!

TIME

Blogging is such a wonderful yet complex experience and vicious circle. The more time you put into your blog, the more successful it becomes. The more successful your blog becomes, the more it demands of your time. Interesting isnt it?

Here you are, you have done everything right.

Check List

  • Grown your email list.
  • Networked on many bloggers platforms
  • Promoted on all social media
  • Probably were fortunate to guest blog on some awesome websites and you are rocking it.
  • Responded to every single blog comment.
  • Did every other thing on your secret list to make your blog successful.

Everything is going great but it’s OVERWHELMING. You can’t handle the pressure anymore.  Time, which was never on your side in the first place, begins to mock you, it is just not on your side . As your   influence in your niche and blog grows, it may feel as though you have 80 hours of work to do and only have a few hours to work on it. You have to keep up with hundreds of comments, come up with new juicy content, promote, live a life, do other side hustles and at the same time stay sane. The day is only 24 hrs!

Before it was easy to respond to only a handful of comments but now you are faced with comments and emails that are streaming in from all corners of social media and mailing services. As your blog grows and you have more demands of your time, it’s imperative you use that time the most efficient way possible. You can no longer afford the pleasure of being disorganized. For more tips on time management check out.. 6 Time management tips for bloggers

MONEY

This one is a bit personal for me. I am still on the Personal WordPress package for I am still deciding on whether I should go full time and monetize my blog or not. I know some bloggers, I included, hate the idea of spending money on advertising. It’s a real shame and disadvantage on our part. Just think of it this way, how many competitors are there, that are doing better than you in your niche?   A lot, right? Well, one way to improve your authority is to devote a little bit of money promoting your work to a targeted group of people who are likely to be interested in your work. In my ongoing research I have noticed, much to my delight, that sponsored posts and advertising on Facebook and other social media is relatively cheap and very effective.

Here is where you can spend money on your blog

  • Good Web Hosting example include Dreamhost , Hostgator, Siteground etc
  • Buying traffic through advertisements (Social Media)
  • SEO
  • Good Branding
  • Hire a freelance writer to guest post on your blog, creating targeted backlinks for you.
  • Premium themes and Plugins.

Most bloggers work from home and need a comfortable and convenient place to work from so you can invest on home office equipment too.

There are various pros and cons to working at home but here are guides to help you get through it. Tips to work from home

While we’ve all heard that “it takes money to make money”… the more accurate way of saying this in terms of your online business, is that “it takes money to be taken seriously online.” Ryan Biddulph

What I have learnt so far

  • It takes money to make money *this applies to all aspects of business whether online or offline
  • Blogging can be a very lucrative business if done well. That is why you need proper preparation and goals0
  • If your goal is to take your blog and business to greater levels you need to invest more time, more effort and indeed more money.

I am learning every day and will update the list as the knowledge comes.

Let me know your own thoughts, experiences and other things that helps bloggers survive in this blogging world.

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©Sharon Chihaka Chanyau ALL RIGHTS RESERVED

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How to boost traffic to your website

Picture: Simple ways to drive traffic to your blogA lot of people when you talk about how to drive traffic to a website or blog think mostly of on-page SEO techniques and Google Analytics. Well, these are all very important aspects, but much take time to learn and master. How about for beginners and for new bloggers who are just starting?  Don’t get me wrong, SEO is not dead. Optimizing your content for search engines is still a valuable and useful practice.  You should always make the most of image alt text, create internal links to new content and use meta descriptions.

However, it is important that you know how to grow the traffic that is coming to your website, and not rely entirely on search engine optimization. Otherwise, if your primary traffic source fails you, it could be a disastrous end for your business. To formulate great content for your blog please read this: How to create great content for your blog

Want to know 20 ways to make money online?  click here

In this post, we’re going to take a look at how you can increase web site and blog post traffic without having to rely only on SEO. You may be already doing some of the techniques already but I urge you to brace yourself for what’s coming.

Go social!   facebook 1.pngtwitter

Advertising and content promotion on Facebook, Twitter, Instagram and other networks is relatively cheap. These social platforms also allow you to segment down by demographics or target by keywords so that you reach your ideal audience. Some other people have started Facebook groups that drive traffic to their sites. This is where they target a niche-specific group where members get support and also the privileges of networking with their colleagues. The trick here is mainly pointing back members to your site’s content thus improving your traffic.

Create and promote boards and pins on Pinterest

Pinterest is one strong domain that you can use to boost traffic to your blog. Carefully created Pinterest boards can rank very well but you need to promote the content, you cannot just create content and expect it to flourish and drive traffic to your blog. Conduct a typical keyword research for your website, then take some of those keywords and target them on Pinterest. Another successful tip is to link your other online resources (website, Instagram, etc.) to get your pins and boards indexed faster. Rankings are influenced by engagement stronger than ever before, so use some budget to promote pins on Pinterest to your target audience.

Here are 10 easy ways to make 10k per month.

Submit your blog posts to StumbleUpon – This works wonders!

Engage Google+

Content shared through Google+ often ranks in regular search results, available to everyone who uses the web, regardless of their social affiliations. What people should know is content shared on social platforms like Facebook and twitter basically stays there. Shocking, right? Your network will only access that information when they are looking at Facebook and Twitter. On the other hand, when you share content on Google+, your network can see it every time they search Google. Take time out to expand your Google+ network and share good content at regular times.

Join a blogging community

Becoming member of blogging communities like Stackstreet ,ProBlogger and CopyBlogger is a great way to network with other bloggers, and to cross-promote each other’s content. Other bloggers network sites include

Use them!

Build and maintain relationships with others in your niche

This always works out!! Building and maintaining personal relationships with other bloggers and influencers in your niche will often result in organic inbound links. You can also benefit from traffic referred to your site by other bloggers.

Write and accept guest Posts

Guest posting is not just about receiving backlinks. It is also a great opportunity to target new audience, increase subscribers, and grow your online audience. You can also use it to build relationships with other niche influencers. Accepting guest posts brings more traffic and popularity for your blog; you will be able to put out decent amount of posts on your blog in the form of guest posts on regular basis. This in turn can help with getting more pages from your blog indexed by the search engines.

The more pages indexed in search engines, the more traffic and popularity for your blog. Many people will be able to know about your blog when they find your blog in search engine results for their searched terms. Guest bloggers are automatically removed from the direct competitors’ list. A guest blogger has invested in your blog and will promote the content that they have produced, which also gets you in front of their own audience.

Create a Better Content Marketing Strategy

This right here is where many people and business alike miss it. They either don’t have a content marketing strategy, or if they do they do not have a proper one. You can try utilising all the SEO hacks, but without a solid content marketing strategy, you’ll be playing with your time. Your content marketing strategy is your “why” guideline. Why you are creating the content, who you are creating it for, and how you will make their lives better in a way no one else can.

 Internal Linking (important!)

What is it?  An internal link connects one page of a website to a different page on the same website. In an internal link, the source domain and target domain are the same. This can mean you’re adding links from one blog post to older posts or from certain pages to other pages. These types of links are useful because they keep your readers navigating your website and help improve the search rank of the pages you link to. Internal linking strengthens the overall search-optimized value of a website. Inner linking provides clear website navigation paths and prolonged sessions for users.

Check out $100 a day with social media

Make Sure Your Site is Responsive and is fast

In April, 2015 Google officially claimed that responsive design will affect search rankings on mobile devices. Responsive design is a web design and development technique that creates a site or system that reacts to the size of a user’s screen. Today, more people than ever before are using mobile devices to access the web on the go and most users do not want to use webpages that take minutes to load. An unresponsive site is one good way of telling your visitors to go away. If your site takes forever to load, your bounce rate will be sky high. Ensure that your website is accessible and comfortably viewable across a range of devices, including smaller smartphones. Make sure that your pages are as technically optimized as possible, including image file sizes, page structure and the functionality of third-party plugins.

 


Up next :   Boosting blog traffic via social media

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