A lot of people when you talk about how to drive traffic to a website or blog think mostly of on-page SEO techniques and Google Analytics. Well, these are all very important aspects, but much take time to learn and master. How about for beginners and for new bloggers who are just starting? Don’t get me wrong, SEO is not dead. Optimizing your content for search engines is still a valuable and useful practice. You should always make the most of image alt text, create internal links to new content and use meta descriptions.
However, it is important that you know how to grow the traffic that is coming to your website, and not rely entirely on search engine optimization. Otherwise, if your primary traffic source fails you, it could be a disastrous end for your business. To formulate great content for your blog please read this: How to create great content for your blog
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In this post, we’re going to take a look at how you can increase web site and blog post traffic without having to rely only on SEO. You may be already doing some of the techniques already but I urge you to brace yourself for what’s coming.
Advertising and content promotion on Facebook, Twitter, Instagram and other networks is relatively cheap. These social platforms also allow you to segment down by demographics or target by keywords so that you reach your ideal audience. Some other people have started Facebook groups that drive traffic to their sites. This is where they target a niche-specific group where members get support and also the privileges of networking with their colleagues. The trick here is mainly pointing back members to your site’s content thus improving your traffic.
Create and promote boards and pins on Pinterest
Pinterest is one strong domain that you can use to boost traffic to your blog. Carefully created Pinterest boards can rank very well but you need to promote the content, you cannot just create content and expect it to flourish and drive traffic to your blog. Conduct a typical keyword research for your website, then take some of those keywords and target them on Pinterest. Another successful tip is to link your other online resources (website, Instagram, etc.) to get your pins and boards indexed faster. Rankings are influenced by engagement stronger than ever before, so use some budget to promote pins on Pinterest to your target audience.
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Submit your blog posts to StumbleUpon – This works wonders!
Content shared through Google+ often ranks in regular search results, available to everyone who uses the web, regardless of their social affiliations. What people should know is content shared on social platforms like Facebook and twitter basically stays there. Shocking, right? Your network will only access that information when they are looking at Facebook and Twitter. On the other hand, when you share content on Google+, your network can see it every time they search Google. Take time out to expand your Google+ network and share good content at regular times.
Join a blogging community
Becoming member of blogging communities like Stackstreet ,ProBlogger and CopyBlogger is a great way to network with other bloggers, and to cross-promote each other’s content. Other bloggers network sites include
Build and maintain relationships with others in your niche
This always works out!! Building and maintaining personal relationships with other bloggers and influencers in your niche will often result in organic inbound links. You can also benefit from traffic referred to your site by other bloggers.
Write and accept guest Posts
Guest posting is not just about receiving backlinks. It is also a great opportunity to target new audience, increase subscribers, and grow your online audience. You can also use it to build relationships with other niche influencers. Accepting guest posts brings more traffic and popularity for your blog; you will be able to put out decent amount of posts on your blog in the form of guest posts on regular basis. This in turn can help with getting more pages from your blog indexed by the search engines.
The more pages indexed in search engines, the more traffic and popularity for your blog. Many people will be able to know about your blog when they find your blog in search engine results for their searched terms. Guest bloggers are automatically removed from the direct competitors’ list. A guest blogger has invested in your blog and will promote the content that they have produced, which also gets you in front of their own audience.
Create a Better Content Marketing Strategy
This right here is where many people and business alike miss it. They either don’t have a content marketing strategy, or if they do they do not have a proper one. You can try utilising all the SEO hacks, but without a solid content marketing strategy, you’ll be playing with your time. Your content marketing strategy is your “why” guideline. Why you are creating the content, who you are creating it for, and how you will make their lives better in a way no one else can.
Internal Linking (important!)
What is it? An internal link connects one page of a website to a different page on the same website. In an internal link, the source domain and target domain are the same. This can mean you’re adding links from one blog post to older posts or from certain pages to other pages. These types of links are useful because they keep your readers navigating your website and help improve the search rank of the pages you link to. Internal linking strengthens the overall search-optimized value of a website. Inner linking provides clear website navigation paths and prolonged sessions for users.
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Make Sure Your Site is Responsive and is fast
In April, 2015 Google officially claimed that responsive design will affect search rankings on mobile devices. Responsive design is a web design and development technique that creates a site or system that reacts to the size of a user’s screen. Today, more people than ever before are using mobile devices to access the web on the go and most users do not want to use webpages that take minutes to load. An unresponsive site is one good way of telling your visitors to go away. If your site takes forever to load, your bounce rate will be sky high. Ensure that your website is accessible and comfortably viewable across a range of devices, including smaller smartphones. Make sure that your pages are as technically optimized as possible, including image file sizes, page structure and the functionality of third-party plugins.
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