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I have questions that I need you to answer as honestly as possible. As a blogger do you strive to dish out the best content to your readers? How much time do you spend on your site upgrading it and making it appealing to visitors? Are you willing to break the bank and invest in your website? After you hit the publish button are you excited and looking forward to happy readers or are you nervous that the post will not really make a mark? As a blogger and entrepreneur, I have been in the game long enough to know that there are certain important aspects that need to be followed for survival and for a profitable journey. I will just mention the three most important things that have proven to be very vital in my blogging journey.
As a blogger strive to have blog content that is unique. Many might think that the only thing that matters in blogging is the content (the words that people read on the screen). Yes, strong, engaging and life changing content is hugely important, – but if your blog’s design shouts “unprofessional,”at first glance and your post looks hard to read, then visitors may not even get to the first line or peruse further. Often times, I have visited sites that look overrun by ads: one thing you should know is that it is not only the blog design that suffers, but the overall visitor’s experience as well. If you add your banner make sure you do it in a way that it does not over shadow or get in the way of you content.
Banners and links should be put in such a way that they co-exist with your content instead of being distractions. I do not like cluttered sites and I bet you do not either. You may not know what makes a cluttered site, but your readers and customers know when they are trying to navigate one. I have met with flashing ads that give headache, loads of links with ambiguous titles, all on one page!. Your audience would sooner go to another writer’s site that make site navigating a good experience and that does not give him a headache!
Blogging is such a wonderful yet complex experience and vicious circle. The more time you put into your blog, the more successful it becomes. The more successful your blog becomes, the more it demands of your time. Interesting isnt it?
Here you are, you have done everything right.
- Grown your email list.
- Networked on many bloggers platforms
- Promoted on all social media
- Probably were fortunate to guest blog on some awesome websites and you are rocking it.
- Responded to every single blog comment.
- Did every other thing on your secret list to make your blog successful.
Everything is going great but it’s OVERWHELMING. You can’t handle the pressure anymore. Time, which was never on your side in the first place, begins to mock you, it is just not on your side . As your influence in your niche and blog grows, it may feel as though you have 80 hours of work to do and only have a few hours to work on it. You have to keep up with hundreds of comments, come up with new juicy content, promote, live a life, do other side hustles and at the same time stay sane. The day is only 24 hrs!
Before it was easy to respond to only a handful of comments but now you are faced with comments and emails that are streaming in from all corners of social media and mailing services. As your blog grows and you have more demands of your time, it’s imperative you use that time the most efficient way possible. You can no longer afford the pleasure of being disorganized. For more tips on time management check out.. 6 Time management tips for bloggers
This one is a bit personal for me. I am still on the Personal WordPress package for I am still deciding on whether I should go full time and monetize my blog or not. I know some bloggers, I included, hate the idea of spending money on advertising. It’s a real shame and disadvantage on our part. Just think of it this way, how many competitors are there, that are doing better than you in your niche? A lot, right? Well, one way to improve your authority is to devote a little bit of money promoting your work to a targeted group of people who are likely to be interested in your work. In my ongoing research I have noticed, much to my delight, that sponsored posts and advertising on Facebook and other social media is relatively cheap and very effective.
Here is where you can spend money on your blog
- Good Web Hosting example include Dreamhost , Hostgator, Siteground etc
- Buying traffic through advertisements (Social Media)
- Good Branding
- Hire a freelance writer to guest post on your blog, creating targeted backlinks for you.
- Premium themes and Plugins.
Most bloggers work from home and need a comfortable and convenient place to work from so you can invest on home office equipment too.
There are various pros and cons to working at home but here are guides to help you get through it. Tips to work from home
While we’ve all heard that “it takes money to make money”… the more accurate way of saying this in terms of your online business, is that “it takes money to be taken seriously online.” Ryan Biddulph
What I have learnt so far
- It takes money to make money *this applies to all aspects of business whether online or offline
- Blogging can be a very lucrative business if done well. That is why you need proper preparation and goals0
- If your goal is to take your blog and business to greater levels you need to invest more time, more effort and indeed more money.
I am learning every day and will update the list as the knowledge comes.
Let me know your own thoughts, experiences and other things that helps bloggers survive in this blogging world.
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