by Sharon Chihaka Chanyau
Did you know?
What you put on every page on your blog is very important, when you create a page it will be indexed in the SERPs (search engine result pages) every time you publish a blog post from your website. Search engines like Google, Bing, Yahoo and Ask.com spread your materials and content to the world wide web for you for FREE, thus your brand is out there for everyone to see and evaluate. Blogging alone places and markets your content and brand out to the public thus it is very important to create worthwhile and authentic posts. How? You ask. Below some of the tips you can use to create great content for your blog.
Do Your Research
Blogging about a certain niche does not make professional bloggers experts. Your audience deserves quality information so please do your research! Professional bloggers (myself included) are not keen on their audience knowing that they don’t actually know everything. But to be honest, most of the great stuff that you see and read in blogs come from hours of research. Sometimes we don’t know anything about a topic before we sit down to write about it.
It is always good for one to use various sources of information to do the research. It almost goes without saying, but relying solely on Wikipedia as a primary source is almost always a bad idea. It is very true that Wikipedia does have a wide range of brilliantly researched articles, but is it dependable? Unfortunately no! There are many sources out there that you can use to do your research depending with your audience.
Well-researched blog posts can differentiate your content from your competitors. Being known as a reference point or a trusted source of information in your industry will help make your blog and brand stand out. I find that utilizing a variety of sources helps with gathering. It may sound outdated in this day of the World Wide Web but libraries are a great source of good information too.
Create Strong Headlines
The headline, or title, of your blog post must be created to capture the interest of potential readers and your intended audience. Keeping in mind that thousands of headlines and topics flash by in social media newsfeeds or in search results. Make use of great keyword phrase so that people searching on that particular subject will easily find that topic in your blog. Make sure the keyword phrase is included in your headline. A strong headline will sell the whole article to your audience; it will communicate the full message to your intended reader plus an added bonus of grabbing and keeping their attention until they finish reading the whole body text. (more…)